SpiceJet brings back Rs1 fare sale

SpiceJet has announced another three-day airfare sale for travel from 1 July 

 

A Delhi-Mumbai ticket all-inclusive was going for Rs.864 starting from the first week of July. Photo: Ramesh Pathania/Mint

New Delhi: India’s second largest budget airline SpiceJet Ltd has announced another three-day fare sale for travel from 1 July, bringing back the kind of sale once offered by Air Deccan seven years ago .

SpiceJet said fares will start at Rs.1 (not including statutory taxes and fees) for travel starting 1 July.

A Delhi-Mumbai ticket all-inclusive was going for Rs.864 starting from the first week of July. Before the sale, the ticket for 3-month advance booking was going for Rs.3,900. The ticket usually sells for Rs.10,000 one way for immediate travel. July to September is considered to be a lean period for airline industry.

Before it was taken over by Kingfisher Airlines in 2007, Air Deccan did offer such cheap fares.

“We have been at the forefront in the Indian market in stimulating demand by offering discounted fares. These offers have served as a catalyst for travel for many potential flyers willing to plan and book early,” said Kaneswaran Avili, chief commercial officer at SpiceJet, who assumed his role as CCO on Tuesday.

“These fares will allow families to plan their vacations and weekend trips at fares lower than train fares with joy and freedom now that the pressure of March school exams is finally over. But they need to move fast as seats are limited”.

“Our market stimulation efforts have had a significant positive impact on the entire travel ecosystem at a time when the economy has slowed. We are now happy to start the new financial year and summer schedule with such an attractive offer. We have received overwhelming response to our previous offers and I am confident this sale too will attract many new flyers,” added Sanjiv Kapoor, chief operating officer at SpiceJet.

The SpiceJet sale is the latest in a series of discounted tickets airlines in India have been offering over the last few months in an effort to stimulate demand and fill empty flights.

 

NITESH KUMAR SINGH

PGDM 2ND 

SOURCE-- MINTLIVENEWS