Strategies adopted by Zensar Technologies to become a billion dollar enterprise in four years?

few months ago, Zensar TechnologiesBSE 3.30 % won the Porter Prize for the best strategy process in the IT & Communications sector — the first time the prize, named after strategy uber-guru Michael Porter was held outside Japan in India.

For the RPG Group firm, it was just further validation of its efforts to ensure that it was indeed relevant in a crowded sector.

The Porter prize was awarded to the company for 'creating a competitive advantage by aligning its strategy to customer centricity and continuous innovation' and vicechairman & CEO Ganesh Natrajan says that the company's focus has been on innovation since inception.

"When we started in 2001, we were a brand new software company with no reason to exist. We had to have a different point of view if we were to be taken seriously and do something different from our more established peers. We wanted to be a company clients would come to if they wanted to challenge the way they did software development," he says. The focus seems to be paying off.